BUT I DON'T WANNA NICHE 😞

Who do you wanna work with? C'mon. It's not all about them... Be selfish.

I never wanted to niche.

Anytime someone would say one product, one funnel, one avatar I wanted to die. Lol.

7+ years on in biz.

I get it.

You’ve gotta niche up.

Marketing yourself as working with business owners, isn’t specific enough.

What kind of business owners? It can’t be all. You’re likely not an expert in every industry.

Marketing yourself as working with women to find their purpose, isn’t specific enough.

What kind of women? Ex corporate boss babes? Stay at home mums? Artists? Pick the one most similar to you.

Marketing yourself as helping busy mums, isn’t specific enough. What are you helping them with? What kind of mums are we talking about? Mums with toddlers, mums with teens, mums with an empty nest? You’ll be best equipped to help those whose phase you’ve already completed and conquered. 

Let me tell you why.

You are your niche, and it’s ever evolving as you evolve.

I know you have a preference for who you want to work with now, take a moment to think about who you actually like working with.

Journal Prompts

  • What client profile have I graduated from?

  • Who do I despise working with and why?

  • What characteristics do my ideal clients exhibit?

Most coaches and designers are too scared to name, claim and own their very clear preferences because they think…

People won’t sign up if I get too specific

I don’t want to ‘not help x kind of person’

‘Who do I think I am?!’

My question for you…

Can you own you have preferences and know it’s safe to honour them?

Your fulfilment, bank account and burn out prevention relies on it.

Lmk what you thought of this LIVE in the comments ⬇️

P.S. -

Nov 3-6 ’25 R&R Retreat may just be your next self love commitment

Earlybird save $500 ends Sep 21, ’25. 

Earlybird price is $3,750 (+ GST if you’re in NZ)

Flexible payment plans available. 

We’ve got 6 spots remaining đŸ›Œ

⬇️ Book a retreat discovery call with me

P.P.S. - grab your FREE physical September ‘25 issue of The House of Wellness at Chemist Warehouse NZ 👇🏼

The House of Wellness - September 2025

Here’s to…

Brooke’s website: https://brookenolly.com/

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