Ever Feel Exhausted After Client Calls? 🛌

Let’s talk about the importance of volume in business and how there’s simply no other way around it. 

There’s no cheat code. 

There’s no hack to secure your dream clients without…

a VOLUME of terrible, mediocre, pretty good, excellent and dream client… sales calls. 

Sales calls, discovery calls, connection calls, intro calls - whatever you want to call it. 

How do you discern whether they’re terrible or excellent? 

Well…

How do you decide if you want to be friends with someone or not? 

How do you decide who you want to date? 

How do you decide who becomes your life partner? 

How do you decide what restaurant to eat at? 

There’s a certain level of rationale involved but at the end of the day, it all comes down to how it makes you feel, this determines your preferences. 

In order to know how something feels, you must get through a volume of discovery calls, have multiple encounters with all kinds of people and reflect on how you felt.

You’ll analyse whether you were able to provide the transformation and if the dynamic was a fit. 

If you are starting out, you will coach some folks in the ‘terrible, mediocre’ category that don’t actually get results. 

You’ll want to blame yourself…

“maybe I should have kept them more accountable or created more resources for them”.

It makes sense you’d think this, but I’m here to tell you, you did enough. 

Why does this happen? 

Because you haven’t served a large enough volume of people yet and that’s to be expected. 

Someone beginning their journey as a chef is not expected to open the neighbourhoods top restaurant. 

It takes time to hone your craft, it takes hundreds and then thousands of hours of getting the reps in so you can better understand your skills, gifts and who your very best customers are. 

Some people have been in business for decades and seem to stay stagnant. Why does this happen? Because they don’t focus on volume, they focus on keeping themselves ‘safe’ and ‘comfortable’ which means they never actually grow.

Your very best customers…

💨 Act more than they procrastinate

📈📉 Understand that they’re participating in a process 

🫳🏼 Know that you can’t do any of it for them

🫶🏼 Trust that you are there to support them 

📝 Do the homework you set out

✅ Are committed to the result more than the excuse

👍🏼 Are coachable, willing and receptive

Your ‘terrible, mediocre’ customers 

🛑 Procrastinate and want to be your friend

🗣 Chit chat on calls 

🙅🏻‍♀️ Constantly avoid the deep work 

😶 Deflect

🤣 Use humour 

🫥 Do everything but what you’ve set out and wonder why they’re not seeing results

🐸 Don’t want to eat the frog

😭 Don’t want to feel their emotions 

🥱 Have you feeling EXHAUSTED after the call 

We have to experience the terrible-mediocre customers to understand and best serve the excellent-dream clients.

We understand there’s polarities in life for a reason: grief and love, night and day, black and white, yin and yang. 

The more we take note, reflect in our journals, meditate and call on source (God) we’re able to elevate our standards and call in more aligned customers. 

Moral of this email? 

Until you have powered through hundreds of discovery calls, you won’t know who you best serve, so just begin. Your only task is to talk to as many people as you possibly can, coach them, serve them, help them, do the very best that you can. 

You’ll make money, you’ll become discerning, you’ll better understand where you shine, what gives you energy and where you feel most excited and most importantly… your zone of genius. 

Keep going and please understand, you are not an olympian yet because you haven’t been to enough practices or after hours sessions. You simply haven’t got enough reps in. Expecting to be excellent with minimal experience is the quickest way to self loathing and premature quitting.

You’ve got this. 

Book more discovery calls, sell to more people, put yourself in places where you’ll meet people you can serve. Post more. Take messy action, more. 

Rinse, repeat. 

Here’s to,

Brooke’s website: https://brookenolly.com/

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P.P.S.

Want to book a discovery call with me to see how I can help? ⬇️