The mistake I see every creative business owner make 🙋🏻‍♀️💵

Adding more to your offers doesn’t equate to more value, here’s why.

I work with a lot of creative business owners, mostly online coaches and designers. 

The inevitable conversation comes up around increasing the price of their offers. Together we work to refine their offers so they can create more space and time in their schedule. 

The question I always ask is:

What’s the price that would make you excited to deliver this experience? 

When they name a price, I tend to add another 20-30% to it. For funsies 😁

Every single time, without fail, their offer becomes MORE 😂

Like…

👩🏻‍💻 More calls

📝 More bonuses

⌚️ They think people need more time spent with them

😭 They turn a perfectly workable 3 month offer into 6 months 

This is the mistake I see every creative business owner make. 

Just because your price has gone up, doesn’t mean the product that already works has to change. 

Less is more. Always. 

Here’s your permission slip to increase your prices and trust that the value you currently bring is enough. 

You’re continually evolving, growing and investing in yourself, so in actual fact this offer is not the same as it was at inception.

You increased the price, the duration gets to remain the same.

You increased the price, your availability gets to remain the same.

You increased the price, extra prep is not a requirement.

Less is more.

People work with you to deliver a result that they’re seeking. 

It’s not about ‘time spent’ with you or ‘sessions’. 

A lot of the result they’re seeking requires them to actually do the work. 

It requires action on their behalf. 

There’s no such thing as an impressive website without decent copy, photos and clear offers. My design clients can’t deliver the result without the aforementioned. 

There’s no such thing as a coach doing all the work for a client. My coaching clients can’t deliver the result without client receptivity, willingness and action taking. 

Time spent trying to push shit up hill with people that don’t uphold their end of the bargain is the quickest route to burn out. 

Burn out being: giving too much and not getting enough back. 

My advice?

Increase your prices, limit your client days, say goodbye to difficult clients & enjoy your life.

Here’s to,

Brooke’s website: https://brookenolly.com/

Liking Beehiiv? Wanna build your own newsletter like this one? Check it out here

I did a podcast ep on difficult clients, have you listened to it yet? ⬇️