People See Themselves In You 🤳🏼

Let’s talk about story telling and content creation. 

I coach a lot of women who get way too hung up on how to post, what to post, how much they should plan, what people want to see, whether their content is niche enough, whether they should post across Instagram, TikTok, LinkedIn, YT etc and then end up posting sporadically or not at all.

Beginning is where clarity resides. 

I have been repeating myself so much, in particular this past week that I wanted to share my thoughts in a newsletter. 

Simply put, people love stories.

Grab a post-it note and write

“People want to hear my stories” 

This gives you full permission to let go of the how and all the pent up resistance.

What do you… 

believe is important to say?

feel compelled to share?

believe is an honest reflection of you? 

Start there.

I saw a famous content creator rip on someone else's content and make a video about how much it sucked and what this guy was doing wrong. I hate that kind of content. You don’t need to rip someone down in order to get likes and engagement - I even commented myself saying “unnecessary low-blow right here”. 

He was claiming that people want content to be about them and that they won’t stick around if you are talking about yourself and how qualified you are and what you’ve done etc

He has a point BUT… 

You’ve gotta factor in

Who he’s serving

What he’s selling

How much he’s selling it for 

vs

Who you’re serving

What you’re selling 

How much you’re selling it for 

My clients… 

see themselves in my stories.

Once people feel like they know you and that you’re similar to them, they are invested in what you have to share. 

They trust you. 

& when they trust you, they will eventually buy from you. 

People can only trust you if you actually show up. 

When you’re visible, they have more touch points with you, which means they get to know, like and trust you a lot quicker. 

Think of it like dating. 

If I go on one date a week for 6 weeks, I will spend roughly 6 hours with someone over 6 weeks.

If I go on one date a day for 6 days, I will spend roughly 6 hours with someone over 6 days.

They’re going to know me pretty well within the week purely because of the time we’ve spent together. 

Your relationship with social media needs to be like this if you want a profitable business and not a stop-start hobby. 

Sporadic posting, over-thinking, re-sharing other peoples content or impersonal sharing doesn’t build credibility. 

Credibility is built through originality. 

Originality is built through being yourself.

There is only one of you, so use that to gain trust. 

Get visible.

I told my 1:1 client last week, “treat this like an exercise in connection, not commerce”.

Share to feel more connected to yourself and those you’re meant to serve will inevitably feel connected to you, too.

I hope this was useful. 

I am hosting a free challenge very soon called “Let’s Get Visible” - for coaches, creatives and artists with an entrepreneurial spirit.

Send this to someone who needs to see it,

Sending you…

Brooke’s website: https://brookenolly.com/

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