If you’re new to coaching, mentorship or having an online education business I hope your sole focus is securing as many 1:1 clients as possible.  

Let me tell you why.

When you’re starting (and I mean within the first 0-3 years of business) you don’t actually know who you serve best, you haven’t spent enough time writing, meditating, researching, interviewing or understanding others or yourself.

You can’t serve a group yet, as you don’t really know what problem you solve.

If you’re switched on, you’ll realise you can only serve past versions of yourself that you’ve integrated, healed, moved through and got the lesson from.

So getting on discovery calls and serving as many 1:1 clients as possible is going to show you who you have been and who you haven’t been - it’s the best training ground because it gets you closer and closer to your ideal avatar.

Let me give you an example:

I was flown to Wellington in late 2018, not long after starting my business to connect with a young woman who had a severe eating disorder, her parents got on the phone with me and recommended I go and see her as they were desperate.

As soon as I met her I knew I couldn’t work with her.

Why?

I’d never had an eating disorder. I didn’t know what it was like to intentionally starve or vomit after meals. I didn’t feel equipped to help this woman, I couldn’t relate and I knew I wouldn’t get the results that I wanted - her recovery.

I was in a clothing store the following day and I called my friend Briony, who has openly talked about her past eating disorder struggles and I said “I have a client for you, jump on a discovery call with her, I can’t help her but I think you can”.

I handed this woman over to Briony, told the woman’s parents and went on with my life.

Fast forward to 3 months ago, I text Briony and said “hey, I forgot to ask, how did it go with “said woman” how is she doing now?”

Briony: “She is doing incredible, went through multiple programs of ours, has healed her eating disorder and landed her dream job doing x”

I smiled.

I was in service to her recovery, not my bank account.

As coaches, yes, it’s important to serve as many 1:1 folks in the beginning but it’s of even more importance to recognise who you can and can’t help and refer them on to those that can.

You end up losing if you say yes to clients that should be a no.

We dive into all of this and some in the Messy Action Members Club - our first call is next week. Wanna join us? Please book a call with me to see if it’s a mutual fit here.

Wanna find out more about MAMC?

Here’s to…