He Told Me I'd Done Too Much Healing To Be Successful 😬

In September 2022, a newfound friend who was a multi-millionaire many times over, who had coached one of my coaches told me I’d done too much healing to execute the business idea I had at the time.

The way I interpreted it was “you make money if you’re constantly running, grinding, proving and doing whatever it takes”. I also realised a lot of what he was saying was true. I also realised a lot of what he was describing was exactly what I didn’t want. He encouraged me to get back into what I already did so well.

I was pretty fragile at the time, I’d had a huge reckoning, refunded a bunch of clients, stopped coaching, didn’t want to coach, wanted to hide, wanted to do something different, wanted to run away from what I was being called to create. I knew in part what he was saying was right. I also knew I’d never been motivated by revenue. 

The vision for what I was to create had to be so important to me, so visceral, so powerful that I’d weather any storm to make it work and keep going. Revenue wasn’t important enough for me but creatives healing their trauma, feeling less alone and finding their people was. That struck a cord, that hit in the gut feels. That’s what I knew I’d never stop being hungry to help solve. 

Self actualisation within myself and others hit different.

I had been the ugly duckling my whole life, never realising I was a swan, wondering why I felt so different to everyone else.

I had no idea that 9 months later my entire business, Messy Action, would be built on this ethos. 

At that point in time, my soul was so tired, all I wanted to do was go to Bali to write and rest. I was so jaded by so much that I’d lost my spark even though I’d been on a bunch of amazing trips, met some insanely cool people who were ready to help me with my every need should I ask yet nothing stuck, nothing felt like solid ground.

I was around folks that knew Alex Hormozi personally, who hung out with Tim Ferriss, who had contacts in places and spaces I’d never even thought about. One friend said “I can get you an intro with the CEO of Hay House if you want a book contract” yet nothing stuck or felt like a ‘fuck yes’. 

This was an inside out job and the help of others was the opposite of what I needed. I needed to go within, I needed to be alone, I needed to slice the noise and go deep inside. 

I had been toying with the idea of opening a retreat centre, in New Zealand, for entrepreneurs that have had an exit, have had a crisis, have had a break down, have had an awakening, have had a reckoning of sorts and need a safe and soft space to land for a while to regain their strength, reclaim their confidence and to breathe easy as they nest, rest and lay low before the inevitable call of their next evolution. 

I selfishly wanted it and I knew that if I was feeling that way, there were other entrepreneurs at different ages and stages feeling the same. 

I wanted a quiet place to land where nothing was expected of me, where I would be fed, cared for and able to rest my wary bones. 

This idea still sits dormant inside of me, in time, it may be brought to fruition but it doesn’t feel like it’s now. 

What did I learn from these conversations at this moment in time? 

1. I am so effortlessly good at coaching, advising, connecting and seeing the unseen that it was hard to even quantify how good I was until I was around others who were ‘industry experts’ and far more ‘financially successful’ than I was to realise my straight up skill from thousands of hours of passion and devotion. I’d unknowingly played the volume game because it had never felt like work. I was naturally curious, obsessed in fact, which resulted in monetising my brain & self. 

2. You must be absolutely starving for success in your craft to keep going day and night despite road blocks, challenges, financial losses and all round steaming piles of shit. Success felt like the wrong word for me, it felt more like transformation and upgrading that I fucking loved to witness in the lives of others. 

At that point I wasn’t starving for success in my craft because I didn’t really know what my craft was anymore. My whole identity had been wrapped up in coaching and service and I’d lost myself in the process. I was on a mission to make it work, prove I could do it and that I wasn’t a failure like I’d felt in corporate yet when I did it, when I hit the multiple six figure milestones I was like “this doesn’t motivate me”. I had to dig so much deeper. 

It took another 9 months to give birth to the Messy Action Members Club. 

This group of humans brings me to my knees in tears. I am so grateful. This group was created so intentionally. 

I didn’t want to be the ‘coach’. I didn’t want it to mimic every other coaching program or mastermind out there with only ‘one expert'‘ and a band of ‘minions’. I wanted it to be a safe place for creatives and coaches to land, to share, to bring their vulnerable art and selves into the world. It’s a training ground of sorts, where you can share your ideas, troubleshoot your challenges and show up with your full heart. I feel supported in this group, I support in this group and this club, is a separate entity to Brooke as an individual. I couldn’t decide when it was time to launch it to the world, I had to ‘remain in that quiet trusting unknown’ and it drove me C-R-A-Z-Y but here we are, we made it. 

The ethos is leaning in, leaving your ego at the door, there’s no proving or competition, it’s collaboration, connection and community. There’s no room for not feeling ‘enough’ in this group. We approach everything with a less is more approach. You do less in this group and make more money while being way more yourself, it’s a trip. 

If people aren’t leaning in, they’re called forth. 

If people aren’t supporting and are MIA, they’re called forth. 

If they still don’t want to connect in, this isn’t the group for them and we’re so so solid with these guidelines. 

It was created with a community first approach, content second. Safety. Peace. Trust. Ease. Every single person flourishes when they’re loved and supported, well. 

Each person that has joined is ambitious, does want to be successful, does want to continually make more money in their business but they want to do it their way.

We’re welcoming in a few new members, is this you? 

Does this resonate for you? 

If so, book a call with me here

The total price of the yearly membership is $10,000 NZD with payment plans available.

Here’s to…

Brooke’s website: https://brookenolly.com/

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P.S. - did you see the video from my weight-loss journey? 

You can watch it below 👇🏼

I worked with Justin from Clovis and I am so grateful for his help. If you feel the call, you can work with him too!