Took Me 7 Years To Really Get This... 🙄

I was so confused, for so long. 

It felt like I was navigating my business in the dark. 

I felt I just couldn’t get it, for the life of me. 

I was in program after program and hired coach after coach that echoed the same sentiment: “get really clear on your ICP”. 

Ideal Client Profile.

Ideal Client Avatar.

Ideal Client Archetype.

WHO TF IS YOUR IDEAL CLIENT, Brooke? 

I wanted to scream FU*K OFF. 

NOT THIS AGAIN. 

🤦🏻‍♀️ 

Why the f*** am I not getting this? 

Why do I fear ‘narrowing’ it down to ‘one specific person’ or ‘one specific niche’. 

It took spending thousands of hours and coaching hundreds of people to finally get it. 

And I’m about to share it with you in this free email. 

🥁

I was always my ideal client profile.

All those different iterations of me. 

🍹 The confused alcohol fuelled party girl that actually hated partying but did it for years anyway…

The people-pleasing-perfectionist with outrageously high standards and major self loathing. 

The never on time, chaotic, overwhelmed and scared little girl who never felt loveable. 

The body conscious one that never felt chosen. 

The wildly creative, magnetic, kind, empathetic and inclusive one (she is my fav). 

The generous one. 

The self sacrificing one. 

The accommodating one. 

The avoidant one. 

The stuck-frozen-indecisive one

All of the iterations. 

All of her.

It took radical self acceptance of ALL parts of me to really understand who I was and in turn, who my ideal client was.

So, who was she?

She was and always will be a past version of me that hasn’t quite figured out what I have already mastered.

Student → Mastery → Teacher

Rinse, repeat. 

That’s it. 

So, if you’re constantly shifting, pivoting, reorienting your offers, stop. 

Let people see themselves in you through… storytelling. 

Show them who you are, all the human bits. 

Be vulnerable. 

People end up knowing you, seeing themselves in you, liking you, trusting you and eventually buying from you because… 

You feel like someone they can trust who can also help solve their problem.

They’ve spent time seeing themselves in you. 

You’ve sparked an emotion or a reckoning in them. 

People buy because they feel something. 

They usually feel fed up and ready for change. 

So… 

Start showing people who you actually are so soul-aligned clients and community can pay you and you can do your very best work. 

The end. 

P.S. 510 days ago, ChatGPT spat out these responses to the ‘ideal client profile’ I was creating for Skool. Our Skool community didn’t exist 510 days ago. We began March 2024. 

It turns out ChatGPT was way off on the ideal age range. I’m one of the youngest people in my own community of 16 women, lol.

Also, FYI - LAST chance to join Skool for 2025. Sunday, 15th June @ 11:59pm NZT enrolments for our Messy Action Skool Community clooooose for the year.

We’ve currently got 16 creative-sensitive souls building businesses that align with their dream of time freedom, authentic connection and soulful adventure.

If you’ve been waiting for the right time to join us, the time is either now or before the 15th June as this will not reopen for the rest of 2025.

If you want to spend the next 6 months designing a life you feel lit up by and absolutely nailing your ideal client avatar - you know what to do.

Book a call with me or reply to this email. Your bank account and mental health will thank you.

See you on our call 😋

Brooke 

P.P.S - if you schedule a discovery call by Sunday, June 1st (my birthday) and it’s a fit/we sign you up - you’ll get a bonus 60 min 1:1 session with me.

(Please note, schedule a call, meaning the call doesn’t have to happen before June 1st to be eligible but it needs to be booked before then)

Here’s to…

Brooke’s website: https://brookenolly.com/

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